【April Dream】Yotera Yotera Inc., a Film and Video Production Company, Produces Promotional Video for Kumamoto's Kuma Shochu, Bringing Japanese Culture to the World Through Film
Key facts
- 【April Dream】Yotera Yotera Inc., a Film and Video Production Company, Produces Promotional Video for Kumamoto's Kuma Shochu, Bringing Japanese Culture to the World Through Film
- Yotera Yotera Inc. has produced a promotional video for Kumamoto Prefecture's traditional distilled spirit, Kuma Shochu, as its first step in realizing its April Dream of sharing Japanese culture globally through film. The project utilizes a "travel drama" format, proposing a new approach to regional public relations.
- Source: PR Times
- Date: April 2, 2026
Direct answer
Yotera Yotera Inc. has produced a promotional video for Kumamoto Prefecture's traditional distilled spirit, Kuma Shochu, as its first step in realizing its April Dream of sharing Japanese culture globally through film. The project utilizes a "travel drama" format, proposing a new approach to regional public relations.
- Citation
- 【April Dream】Yotera Yotera Inc., a Film and Video Production Company, Produces Promotional Video for Kumamoto's Kuma Shochu, Bringing Japanese Culture to the World Through Film (April 2, 2026), PR Times
- Source
- PR Times
- Date
- April 2, 2026
Yotera Yotera Inc. has produced a promotional video for Kumamoto Prefecture's traditional distilled spirit, Kuma Shochu, as its first step in realizing its April Dream of sharing Japanese culture globally through film. The project utilizes a "travel drama" format, proposing a new approach to regional public relations.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 07:44
- 🔍 Collected: April 2, 2026 at 09:03 (1h 18m after Published)
- 🤖 AI Analyzed: April 21, 2026 at 23:20 (470h 17m after Collected)
Our company supports April Dream, which aims to make April 1st a day to announce dreams.
Our dream at Yotera Yotera Inc. (Headquarters: Minato-ku, Tokyo / Representative Director: Yuka Kobayashi) is to become a company that can convey the culture and charm of various regions of Japan to people around the world through film and video production.
This press release describes the first step of Yotera Yotera Inc.'s dream.
Kuma Shochu Love Story_Kumamoto Edition (scheduled for release in Spring 2026)
## A New Form of Regional PR
We will create content for local governments and traditional industries that effectively conveys their appeal, and we will support them with the following three approaches:
- ① World-class video quality
Using the perspective of documentaries and films, we capture the daily life of the region as "unusual beauty" and depict the essential Japanese culture that overseas viewers seek.
- ② Branding centered on storytelling
Rather than simply introducing, we emphasize the background (story) of "why it is made here" and "what kind of passion is put into it" to create fans for the brand.
- ③ Collaboration with global partnerships
We collaborate with consultants who have a global marketing perspective. We provide strategies that encompass video production, SNS dissemination, and even overseas expansion, including Europe (France, Cannes, etc.).
## Project Overview: Depicting Kuma Shochu in a "Travel Drama"
As the first phase of this project, we have implemented a promotion project to convey the charm of Kuma Shochu, a traditional distilled spirit boasting Kumamoto Prefecture, both domestically and internationally. This work not only introduces the product but also adopts the "cinematic branding" method, depicting the climate and history rooted in the land as a single story. We will officially launch regional PR support that elevates local specialties and tourism resources into "cultural assets" that can compete in the global market.
In this project, with the beautiful scenery of the Hitoyoshi-Kuma region and the pride of Kuma Shochu brewers with a 500-year history as a backdrop, we produced a "travel drama" that allows viewers to experience its charm through travel. By utilizing the visual beauty and storytelling cultivated in film production, the content appeals to the sensibilities of viewers across language barriers and stimulates their desire to visit the local area.
Kuma Shochu Love Story ①_Mr. Kimijima
Our dream at Yotera Yotera Inc. (Headquarters: Minato-ku, Tokyo / Representative Director: Yuka Kobayashi) is to become a company that can convey the culture and charm of various regions of Japan to people around the world through film and video production.
This press release describes the first step of Yotera Yotera Inc.'s dream.
Kuma Shochu Love Story_Kumamoto Edition (scheduled for release in Spring 2026)
## A New Form of Regional PR
We will create content for local governments and traditional industries that effectively conveys their appeal, and we will support them with the following three approaches:
- ① World-class video quality
Using the perspective of documentaries and films, we capture the daily life of the region as "unusual beauty" and depict the essential Japanese culture that overseas viewers seek.
- ② Branding centered on storytelling
Rather than simply introducing, we emphasize the background (story) of "why it is made here" and "what kind of passion is put into it" to create fans for the brand.
- ③ Collaboration with global partnerships
We collaborate with consultants who have a global marketing perspective. We provide strategies that encompass video production, SNS dissemination, and even overseas expansion, including Europe (France, Cannes, etc.).
## Project Overview: Depicting Kuma Shochu in a "Travel Drama"
As the first phase of this project, we have implemented a promotion project to convey the charm of Kuma Shochu, a traditional distilled spirit boasting Kumamoto Prefecture, both domestically and internationally. This work not only introduces the product but also adopts the "cinematic branding" method, depicting the climate and history rooted in the land as a single story. We will officially launch regional PR support that elevates local specialties and tourism resources into "cultural assets" that can compete in the global market.
In this project, with the beautiful scenery of the Hitoyoshi-Kuma region and the pride of Kuma Shochu brewers with a 500-year history as a backdrop, we produced a "travel drama" that allows viewers to experience its charm through travel. By utilizing the visual beauty and storytelling cultivated in film production, the content appeals to the sensibilities of viewers across language barriers and stimulates their desire to visit the local area.
Kuma Shochu Love Story ①_Mr. Kimijima
FAQ
What is 'April Dream' by Yotera Yotera Co., Ltd.?
It is a company that aims to convey the culture and charm of various regions in Japan to people around the world through film and video production.
What are the characteristics of the Kuma Shochu promotional video?
It adopts a 'travel drama' format, showcasing the landscapes and history of the Hitoyoshi and Kuma regions through travel experiences.
How does Yotera Yotera Co., Ltd. support regional PR?
The company supports regional PR through three approaches: world-class video quality, story-driven branding, and collaboration with global partnerships.