Yotsuba Milk to Launch New TV CM Series 'Living with Yotsuba' on May 18
Yotsuba Milk Products Co., Ltd. will begin broadcasting a new TV commercial series, 'Living with Yotsuba,' on May 18, 2026. Featuring watercolor illustrations by Yurie Takaya, the campaign depicts the daily joy and comfort of having dairy products in life. The series includes 'Milk' and 'Yogurt' editions, airing in Hokkaido, Kanto, and Kansai.
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- 📰 Published: May 18, 2026 at 22:20
- 🔍 Collected: May 18, 2026 at 14:01
- 🤖 AI Analyzed: May 18, 2026 at 14:14 (13 min after Collected)
Yotsuba Milk Products Co., Ltd. (Headquarters: Sapporo, Hokkaido; President: Motoro Ide) will launch its new TV commercial series titled "Living with Yotsuba" starting Monday, May 18, 2026.
Under the new communication theme "Living with Yotsuba," the series aims to make the Yotsuba brand feel closer to consumers by depicting daily life with milk, butter, yogurt, and cheese.
### Production Intent
Based on the corporate slogan "Straight from the Deliciousness of Hokkaido," the company has focused on creating high-quality dairy products using Hokkaido-sourced milk. In this new series, rather than promoting individual products, the company portrays the overall experience of an enriched lifestyle with Yotsuba products through unified creative expression. It captures the comfort and modest satisfaction that comes from choosing quality dairy products for daily life.
### CM "Milk Edition" Overview
- Title: "Living with Yotsuba: Milk Edition" (15 seconds)
- Narration: "Milk is actually quite different. I didn't realize it until I drank Yotsuba. This happiness is only with Yotsuba. Yotsuba Milk."
- Launch Date: May 18, 2026
- Broadcasting Areas: Hokkaido, Kanto, Kansai
### CM "Yogurt Edition" Overview
- Title: "Living with Yotsuba: Yogurt Edition" (15 seconds)
- Narration: "Many people think of Yotsuba as butter. But I secretly believe it's yogurt. This happiness is only with Yotsuba. Yotsuba Yogurt."
- Launch Date: May 18, 2026
- Broadcasting Areas: Hokkaido, Kanto, Kansai
### Illustrator Information
Yurie Takaya: Born in Shiga in 1990, based in Yokohama. After working as a corporate employee, she began her career as an illustrator in 2021, known for her vibrant yet gentle watercolor works.
Message: "In these illustrations, I focused on a warmth that touches family memories from childhood, expressing small joys through the fluctuations of watercolor."
### Company Profile
- Name: Yotsuba Milk Products Co., Ltd.
- Established: January 23, 1967
- Headquarters: Sapporo, Hokkaido
- Business: Manufacture and sale of milk and dairy products
- Capital: 3.1 billion yen
- Annual Sales: 127.3 billion yen (FY2024)
- Employees: 882 (as of March 31, 2025)
Under the new communication theme "Living with Yotsuba," the series aims to make the Yotsuba brand feel closer to consumers by depicting daily life with milk, butter, yogurt, and cheese.
### Production Intent
Based on the corporate slogan "Straight from the Deliciousness of Hokkaido," the company has focused on creating high-quality dairy products using Hokkaido-sourced milk. In this new series, rather than promoting individual products, the company portrays the overall experience of an enriched lifestyle with Yotsuba products through unified creative expression. It captures the comfort and modest satisfaction that comes from choosing quality dairy products for daily life.
### CM "Milk Edition" Overview
- Title: "Living with Yotsuba: Milk Edition" (15 seconds)
- Narration: "Milk is actually quite different. I didn't realize it until I drank Yotsuba. This happiness is only with Yotsuba. Yotsuba Milk."
- Launch Date: May 18, 2026
- Broadcasting Areas: Hokkaido, Kanto, Kansai
### CM "Yogurt Edition" Overview
- Title: "Living with Yotsuba: Yogurt Edition" (15 seconds)
- Narration: "Many people think of Yotsuba as butter. But I secretly believe it's yogurt. This happiness is only with Yotsuba. Yotsuba Yogurt."
- Launch Date: May 18, 2026
- Broadcasting Areas: Hokkaido, Kanto, Kansai
### Illustrator Information
Yurie Takaya: Born in Shiga in 1990, based in Yokohama. After working as a corporate employee, she began her career as an illustrator in 2021, known for her vibrant yet gentle watercolor works.
Message: "In these illustrations, I focused on a warmth that touches family memories from childhood, expressing small joys through the fluctuations of watercolor."
### Company Profile
- Name: Yotsuba Milk Products Co., Ltd.
- Established: January 23, 1967
- Headquarters: Sapporo, Hokkaido
- Business: Manufacture and sale of milk and dairy products
- Capital: 3.1 billion yen
- Annual Sales: 127.3 billion yen (FY2024)
- Employees: 882 (as of March 31, 2025)
FAQ
Where can I watch the new Yotsuba Milk commercial?
The commercial will be broadcast in Hokkaido, Kanto, and Kansai regions starting May 18, 2026. You can also find details on their official brand site.
What is the meaning behind the 'Living with Yotsuba' illustrations?
The illustrations aim to evoke warm memories of family and childhood, expressing small daily joys through watercolor fluctuations.
Where is Yotsuba Milk Products headquartered?
The operational headquarters is in Sapporo, Hokkaido, while the registered office is in Otofuke, Hokkaido.