Construction Firms No Longer Need to Rely on Individuals or Outsourcing: Launch of 'In-House PR Development Support Program' That Empowers Existing Staff with AI to Achieve Self-Sustaining PR in Just 3 Months

Hagukumu Inc. (Headquarters: Chofu City, Tokyo) has launched a new hands-on support service called the 'In-House PR Development Support Program' for residential companies such as construction firms and renovation companies. By combining monthly coaching with the latest AI tools, even small, lean construction firms can build an in-house 'self-sustaining PR team' in as little as three months. [In-House PR Development Support Program] https://hug-kumu.com/lp/pr-support-lp/ A new service to develop in-house PR personnel ■ Background: In the face of worsening labor shortages, construction firms are stuck between two options for PR: 'hiring' or 'outsourcing' Labor shortages have become a structural challenge in the construction industry. According to the '2025 Survey on Labor Shortages and Wage Increases in Small and Medium-Sized Construction Companies' (Craft Bank General Research), 68% of small and medium-sized construction firms answered that they 'have to turn down work due to labor shortages.' On recruitment, 'no applicants' (33%) and 'not conducting recruitment activities' (22%) are notable, while 43% responded 'doing nothing or unclear' regarding talent development and employee retention, highlighting the lack of progress in addressing these issues. In this context, when attempting to strengthen PR—a key to customer acquisition—many construction firms face two major barriers: ● The 'Hiring' Barrier: Beyond recruitment costs, salaries, and training resources, the biggest concern is knowledge centralization. Even after investing time in training, the risk remains that PR know-how disappears when the responsible person leaves, resetting PR activities to zero. ● The 'Outsourcing' Barrier: When all content is outsourced to production companies, know-how accumulates only with external vendors, leaving no internal expertise. This dependency makes it difficult to maintain the unique brand warmth and authenticity that only the company itself can convey. ■ Solution: A Third Option Beyond Hiring or Outsourcing—Developing Existing Staff into 'Self-Sustaining PR Talent' This service was conceived not to hire new PR staff, but to develop existing employees who already understand the company. It targets young staff who are motivated but lack proper guidance, and those who handle PR alongside other duties. We provide them with proven PR frameworks and methodologies. Through monthly regular meetings and daily chat support, we guide companies over three months—from articulating their strengths to building an operational system. By ensuring knowledge and expertise remain within the company, we help establish a sustainable, externally independent PR structure. ① Efficiency through AI Integrate the latest AI tools into daily operations to create a system where even beginners or small teams can manage PR and content creation effectively. ② Sustainability through Coaching Monthly face-to-face meetings with executives and PR staff to set monthly goals, plus daily chat support to keep operations running smoothly without halting on-site work. ③ Knowledge Retention Complete the process—from articulating strengths to establishing operational systems—within three months. This ensures that know-how stays in-house and reflects the team's on-the-ground insights. ※ Supported Media: Website, blog, Instagram, press releases, etc. Even if you already work with external vendors (design agencies, writers, etc.), we support you in managing and instructing them. ■ Pricing 3-Month Package: 450,000 JPY (excluding tax) / 150,000 JPY per month ※ To ensure effective customer acquisition support, we avoid overlapping contracts with construction firms in the same business area. ※ Service Format: Primarily online. On-site visits are possible for clients in Tokyo. ■ CEO Statement 'Homebuilding, renovation, and remodeling only become a true brand when properly articulated. We will walk alongside your team so that your company’s value in homebuilding can be expressed in words by your own internal team.' (Kazue Takahashi, CEO, Hagukumu Inc.) ■ Company Overview Company Name: Hagukumu Inc. Address: 2F, 22-11 Ginza 1-chome, Chuo-ku, Tokyo 104-0061 TEL: 070-9010-8996 (Business Hours: 10:00–17:00, Closed on weekends and holidays) Business Activities: 【PR Support for Construction Firms】 In-House PR Development Support Program https://hug-kumu.com/lp/pr-support-lp/ Online Assistant https://hug-kumu.com/online_lp/ 【Advertising Production】 Website and LP creation, LINE Official Account setup, advertising management, print media production, etc. SNS: Hagukumu | Building PR Systems That Attract Customers https://www.instagram.com/hagukumu_koho/