"AI Chart that Creates Repeat Customers" Salon Customer Management App "BEFORE AFTER®" Announces AI Chart Feature!
Naredeva Co., Ltd. announced the "AI Chart" feature for its salon customer and photo management app "BEFORE AFTER®," which is used in over 35,000 salons. This feature automatically generates customer service charts based on conversation content during treatments, aiming to reduce staff record-keeping burden and improve customer satisfaction and repeat rates.
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- 📰 Published: May 13, 2026 at 23:11
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Naredeva Co., Ltd. (Headquarters: Utsunomiya City, Tochigi Prefecture; Representative Director: Takuya Otsuka) announces the "AI Chart" feature for "BEFORE AFTER®," a salon-向け customer and photo management app adopted by over 35,000 salons, which automatically generates customer service charts based on conversation content during treatments.
BEFORE AFTER® has supported the improvement of customer service quality and promotion of repeat visits in salons by recording before-and-after treatment photos and visualizing customer changes.
The newly announced AI Chart feature automatically organizes customer concerns, treatment details, lifestyle habits, home care suggestions, and items to be confirmed for the next visit, all based on conversations during treatments.
This not only reduces the record-keeping burden on salon staff but also supports the creation of a customer service experience where each customer feels, "They remember my previous concerns" and "They are making suggestions tailored to me."
Download here
Free download from the AppStore!
Background of Development
In the beauty salon industry, a lot of important information is exchanged during conversations with customers, such as their concerns, lifestyle habits, skin and body conditions, changes after treatment, and suggestions for the next visit.
However, staff often have to attend to the next customer immediately after a treatment, leading to challenges such as insufficient recording of conversation content, inconsistencies in chart writing among staff, and an inability to fully leverage previous conversations and suggestions during the next visit.
Customer satisfaction in salons is not solely determined by the treatment itself.
"They remembered the concerns I mentioned last time."
"I felt that they truly understood me."
"I was happy they remembered even casual conversations."
"They observed my changes together with me."
"They clearly suggested what I should do next."
Each of these customer service experiences leads to customer peace of mind and trust, fostering a desire to visit again.
BEFORE AFTER® has previously visualized before-and-after treatment changes through photos.
With the addition of the AI Chart feature, which utilizes conversations during treatments for customer service charts, not only changes captured in photos but also customer understanding derived from conversations can be preserved as a salon's customer service asset.
"Conversation Becomes a Chart" AI Chart Feature
BEFORE AFTER®'s AI Chart is a feature where AI automatically organizes conversation content during customer service and compiles it into a chart.
The generated content is not merely a transcription but is organized into 9 items:
Content of this visit
What was sought
Top 3 concerns
Response/Suggestions
Chat memo
Insights from this visit
Next visit
Key points for next time
Follow-up message
This also features the ability to accumulate chart records in a unified format, which previously tended to vary among staff.
What BEFORE AFTER®'s AI Chart Supports
The AI Chart not only streamlines record-keeping but also supports improvements in salon customer service.
■ Reduced Chart Entry Burden
It shortens the time spent on record-keeping after customer service, helping staff to spend more "time facing customers."
■ Unified Customer Service Records
Chart records, which previously tended to vary among staff, can be accumulated in a unified format.
■ Visualization of Customer Service Quality
By reviewing customer service content, areas for improvement such as insufficient suggestions or unresolved anxieties can be identified.
■ Countermeasures against Individual Dependency / Staff Training
"Customer service that only top-performing staff can provide" can be easily shared across the entire salon.
■ Follow-up Message Support
It supports the creation of follow-up messages that lead to repeat visits, based on customer service and conversation content.
■ Improved Repeat Customer Rate
It supports customer service that deepens customer understanding and leads to continuous visits.
Customer Service as a "Store Asset"
BEFORE AFTER®'s AI Chart is not solely for the purpose of "keeping records."
By accumulating customer service content and utilizing it for staff training, improving customer service quality, handovers, and sharing across the entire salon, it aims to create an environment where "customer service know-how" can be accumulated as an asset for the entire store.
Exhibiting at Beautyworld Japan Tokyo 2026
Naredeva Co., Ltd. will exhibit at Beautyworld Japan Tokyo 2026.
Furthermore, the "AI Chart feature" is scheduled for a pre-release as a beta version in May 2026, ahead of the exhibition.
At the venue, you can experience the AI Chart feature firsthand, including:
Automatic organization of customer service conversations by AI
Unified chart records
Follow-up message generation
Visualization of customer service quality
And other "customer service support leading to repeat visits" will be shown on actual screens.
Additionally,
Photo comparison function
Customer management function
Digital consent form
Counseling function
And more.
BEFORE AFTER® has supported the improvement of customer service quality and promotion of repeat visits in salons by recording before-and-after treatment photos and visualizing customer changes.
The newly announced AI Chart feature automatically organizes customer concerns, treatment details, lifestyle habits, home care suggestions, and items to be confirmed for the next visit, all based on conversations during treatments.
This not only reduces the record-keeping burden on salon staff but also supports the creation of a customer service experience where each customer feels, "They remember my previous concerns" and "They are making suggestions tailored to me."
Download here
Free download from the AppStore!
Background of Development
In the beauty salon industry, a lot of important information is exchanged during conversations with customers, such as their concerns, lifestyle habits, skin and body conditions, changes after treatment, and suggestions for the next visit.
However, staff often have to attend to the next customer immediately after a treatment, leading to challenges such as insufficient recording of conversation content, inconsistencies in chart writing among staff, and an inability to fully leverage previous conversations and suggestions during the next visit.
Customer satisfaction in salons is not solely determined by the treatment itself.
"They remembered the concerns I mentioned last time."
"I felt that they truly understood me."
"I was happy they remembered even casual conversations."
"They observed my changes together with me."
"They clearly suggested what I should do next."
Each of these customer service experiences leads to customer peace of mind and trust, fostering a desire to visit again.
BEFORE AFTER® has previously visualized before-and-after treatment changes through photos.
With the addition of the AI Chart feature, which utilizes conversations during treatments for customer service charts, not only changes captured in photos but also customer understanding derived from conversations can be preserved as a salon's customer service asset.
"Conversation Becomes a Chart" AI Chart Feature
BEFORE AFTER®'s AI Chart is a feature where AI automatically organizes conversation content during customer service and compiles it into a chart.
The generated content is not merely a transcription but is organized into 9 items:
Content of this visit
What was sought
Top 3 concerns
Response/Suggestions
Chat memo
Insights from this visit
Next visit
Key points for next time
Follow-up message
This also features the ability to accumulate chart records in a unified format, which previously tended to vary among staff.
What BEFORE AFTER®'s AI Chart Supports
The AI Chart not only streamlines record-keeping but also supports improvements in salon customer service.
■ Reduced Chart Entry Burden
It shortens the time spent on record-keeping after customer service, helping staff to spend more "time facing customers."
■ Unified Customer Service Records
Chart records, which previously tended to vary among staff, can be accumulated in a unified format.
■ Visualization of Customer Service Quality
By reviewing customer service content, areas for improvement such as insufficient suggestions or unresolved anxieties can be identified.
■ Countermeasures against Individual Dependency / Staff Training
"Customer service that only top-performing staff can provide" can be easily shared across the entire salon.
■ Follow-up Message Support
It supports the creation of follow-up messages that lead to repeat visits, based on customer service and conversation content.
■ Improved Repeat Customer Rate
It supports customer service that deepens customer understanding and leads to continuous visits.
Customer Service as a "Store Asset"
BEFORE AFTER®'s AI Chart is not solely for the purpose of "keeping records."
By accumulating customer service content and utilizing it for staff training, improving customer service quality, handovers, and sharing across the entire salon, it aims to create an environment where "customer service know-how" can be accumulated as an asset for the entire store.
Exhibiting at Beautyworld Japan Tokyo 2026
Naredeva Co., Ltd. will exhibit at Beautyworld Japan Tokyo 2026.
Furthermore, the "AI Chart feature" is scheduled for a pre-release as a beta version in May 2026, ahead of the exhibition.
At the venue, you can experience the AI Chart feature firsthand, including:
Automatic organization of customer service conversations by AI
Unified chart records
Follow-up message generation
Visualization of customer service quality
And other "customer service support leading to repeat visits" will be shown on actual screens.
Additionally,
Photo comparison function
Customer management function
Digital consent form
Counseling function
And more.