From Drinking to Creating: Japanese Tea Brand 'THÉLLERIO' Launches Experiential Business
Tabemono-Gakari LLC, the operator of the modern Japanese tea brand 'THÉLLERIO,' will launch an experiential 'Cute Tea Blend Experience' using Sayama tea and a 'Co-creation Blend Business' for companies and creators on June 19, 2026.
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- 📰 Published: June 10, 2026 at 19:52
- 🔍 Collected: June 10, 2026 at 11:06
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Tabemono-Gakari LLC (based in Iruma City, Saitama Prefecture), operator of the modern Japanese tea brand 'THÉLLERIO,' will begin offering a public 'Cute Tea Blend Experience' starting June 19, 2026 (Friday). Additionally, the company is launching a 'Co-creation Blend Business' to develop original tea blends with creators, brands, companies, and accommodation facilities, and is now accepting partners.
From 'Drinking' to the Pleasure of 'Creating'
THÉLLERIO has consistently proposed new ways to enjoy Japanese tea through blends tailored to the lifestyles and values of modern people. As interest in Japanese tea wanes, the brand has repositioned it not merely as a beverage but as a 'luxury item for enjoying whitespace,' delivering its charm to those unfamiliar with it. Now, taking the next step, they are initiating a new challenge themed 'Japanese Tea that Moves Sensibility.'
About the 'Cute Tea Blend Experience' (Public)
Starting June 19, 2026, the 'Cute Tea Blend Experience' allows participants to use unique Sayama teas from various local tea gardens to create their own original blends. Sessions will be held at 'THÉLLERIO TEA ROOM' in Iruma City, Saitama Prefecture, and off-site services for events, corporate training, and regional projects are also available.
Experience Overview:
- Fee: 4,000 yen (including tax)
- Welcome tea
- Introduction to local tea gardens and leaves
- Tea blending experience
- Tea time with tasting and scones
- Take home your original blend in a THÉLLERIO original tea canister
About the 'Co-creation Blend Business' (For Companies & Creators)
THÉLLERIO is starting the development of original blends in collaboration with brands, companies, and lodging facilities. This is a co-creation project that explores the worldview, story, and intended experience of each partner through dialogue and expresses it in the form of tea. By treating tea as an expressive medium, they turn the philosophies, ideologies, and sentiments valued by brands and facilities into a cup of tea. They are also inviting creators who wish to express their worldview through tea to join. A revenue-sharing mechanism based on sales performance is also implemented, serving as a new initiative to connect the influence of creators with Japanese tea culture.
From 'Drinking' to the Pleasure of 'Creating'
THÉLLERIO has consistently proposed new ways to enjoy Japanese tea through blends tailored to the lifestyles and values of modern people. As interest in Japanese tea wanes, the brand has repositioned it not merely as a beverage but as a 'luxury item for enjoying whitespace,' delivering its charm to those unfamiliar with it. Now, taking the next step, they are initiating a new challenge themed 'Japanese Tea that Moves Sensibility.'
About the 'Cute Tea Blend Experience' (Public)
Starting June 19, 2026, the 'Cute Tea Blend Experience' allows participants to use unique Sayama teas from various local tea gardens to create their own original blends. Sessions will be held at 'THÉLLERIO TEA ROOM' in Iruma City, Saitama Prefecture, and off-site services for events, corporate training, and regional projects are also available.
Experience Overview:
- Fee: 4,000 yen (including tax)
- Welcome tea
- Introduction to local tea gardens and leaves
- Tea blending experience
- Tea time with tasting and scones
- Take home your original blend in a THÉLLERIO original tea canister
About the 'Co-creation Blend Business' (For Companies & Creators)
THÉLLERIO is starting the development of original blends in collaboration with brands, companies, and lodging facilities. This is a co-creation project that explores the worldview, story, and intended experience of each partner through dialogue and expresses it in the form of tea. By treating tea as an expressive medium, they turn the philosophies, ideologies, and sentiments valued by brands and facilities into a cup of tea. They are also inviting creators who wish to express their worldview through tea to join. A revenue-sharing mechanism based on sales performance is also implemented, serving as a new initiative to connect the influence of creators with Japanese tea culture.
FAQ
「可愛いティーブレンド体験」とはどのような内容ですか？
埼玉県入間市の「THÉLLERIO TEA ROOM」にて、地元の狭山茶とハーブや果皮を自由に組み合わせ、自分だけのオリジナルブレンドを作成する体験です。
「共創ブレンド事業」の対象は誰ですか？
ブランド、企業、宿泊施設、および自身の世界観をお茶で表現したいクリエイターを対象としています。
体験の費用と開催場所はどこですか？
料金は税込4,000円です。基本は埼玉県入間市の「THÉLLERIO TEA ROOM」で実施されますが、イベントや企業研修等への出張開催も可能です。
体験ではどのような種類のお茶が扱われますか？
深蒸し茶、ほうじ茶、萎凋茶、発酵茶、和紅茶など、多彩な狭山茶が用意されます。
共創ブレンド事業の収益モデルはどのようになっていますか？
販売実績に応じた収益還元の仕組みを導入しています。