[AI x Relocation] Regional Matching Platform "Sumumachi" Achieves 2.3x Increase in Consultations in Yugawara Town Pilot Project. Exhibiting at "Regional Revitalization EXPO" from May 13th
Sumumachi Inc. announced that its regional matching platform "Sumumachi" achieved a 2.3x increase in relocation consultations during a pilot project in Yugawara Town. Leveraging this success, the company will exhibit at the "Regional Revitalization EXPO" from May 13th, recruiting free monitor local governments.
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- 📰 Published: May 12, 2026 at 16:44
- 🔍 Collected: May 12, 2026 at 08:01
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Sumumachi Inc. (Headquarters: Yokohama City, Kanagawa Prefecture; Representative Director: Ryota Nakano), which advocates the vision of "More freedom. More individuality," has completed a pilot project in Yugawara Town, Kanagawa Prefecture, using its regional matching platform "Sumumachi." Following the achievement of a 2.3-fold increase in relocation consultations in this project, the company will exhibit at the "5th Regional Revitalization EXPO (within Local Government & Public Week)" to be held at Tokyo Big Sight from Wednesday, May 13, 2026. At the venue, detailed data from the pilot project will be released, visitors can operate a prototype of Sumumachi's relocation consultant management and chat function (CRM), and advance applications for a limited-time "Free Monitor Local Government" program will be accepted.
■ Social Background and Challenges for Local Governments
Amidst the increasing concentration of population in urban areas, 44.8% of people in their 20s residing in the Tokyo metropolitan area are interested in relocating to rural areas. However, many consumers considering relocation face a "search literacy barrier," unable to clearly articulate their ideal lifestyle as search criteria, such as "I want to telework in a nature-rich environment," and thus cannot find a region that suits them. On the other hand, local governments also face challenges such as "regional charm is not being conveyed," "no budget to build relocation websites," "inability to accurately track the actual number of migrants," and "lack of settlement support and follow-up after relocation consultations." Sumumachi Inc. aims to solve these regional issues in Japan by resolving this information mismatch through its system.
■ Results of the Pilot Project in Yugawara Town: 2.3x Increase in Consultations
The pilot project conducted in collaboration with Yugawara Town, Kanagawa Prefecture, confirmed the following results:
Relocation consultations: Increased by 2.3 times compared to before implementation.
Monthly PVs: Recorded over 1,700.
[Background of the Results: Search-Independent Information Design]
In this pilot project, prior to the full-scale implementation of AI functions, Sumumachi's unique concept and UI/UX were verified, which appropriately connect "individual ideal lifestyles" with "regional charm." The design, which presents regional charm from appropriate angles to potential residents who could not be reached by conventional "conditional searches" based on factors like rent and access, functioned effectively, leading to concrete actions (consultations) by those considering relocation.
■ Overview of "5th Regional Revitalization EXPO" Exhibition and Booth Information
At this exhibition, we will guide you through the concrete vision of local government DX brought by "Sumumachi," using actual screens and panels.
[Main Offerings at the Booth]
Exhibition and detailed explanation of the pilot project (Yugawara Town) results panel.
Hands-on experience with the Sumumachi management system prototype (chat function, relocation consultant management dashboard, etc.).
Individual consultations and business meetings tailored to the challenges of local governments.
[Free Monitor Application]
Recruitment and guidance for a limited-time "Free Monitor Local Government" program.
[Event Outline and Free Visitor Registration]
Dates: May 13 (Wed) - 15 (Fri), 2026, 10:00 - 17:00
Venue: Tokyo Big Sight (West 1-2 Hall)
Exhibition Official Website: Regional Revitalization EXPO
Visitor Registration URL: Please register for free in advance via this link.
*Advance registration is required for admission. Local government officials interested in DX for migration and settlement policies are encouraged to register and visit our booth.
■ Features of "Sumumachi," a Relocation and Settlement Support SaaS
"Sumumachi" is a local government-specific matching support system provided by a company selected for the Kanagawa Prefecture Entrepreneur Support Program.
Site construction with 0 initial cost (CMS):
You can open a special relocation page with 0 initial cost. Furthermore, local governments can update and manage content themselves.
"CRM function" that accompanies from consultation to settlement:
Communication with users can be centrally managed, allowing for appropriate follow-up. CRM (Customer Relationship Management) is a system that centrally manages the attributes of relocation consultants and their communication history. By utilizing the chat function to accompany them from relocation consultation to settlement, the settlement rate is improved.
AI Matching (full implementation planned April 2027): AI extracts the potential needs of those considering relocation through dialogue. Subsequently, it proposes optimal regions and local governments.
■ Comment from Representative Director Ryota Nakano
"When I myself considered relocating, I had a bitter personal experience of being overwhelmed by a vast amount of information and ultimately being unable to make a decision. To solve this problem myself, I launched 'Sumumachi' in November 2025. Sumumachi will definitely solve the dilemma faced by local governments, 'We want to convey our charm, but we can't be found,' by utilizing AI. At the exhibition, we will meet local governments nationwide."
■ Social Background and Challenges for Local Governments
Amidst the increasing concentration of population in urban areas, 44.8% of people in their 20s residing in the Tokyo metropolitan area are interested in relocating to rural areas. However, many consumers considering relocation face a "search literacy barrier," unable to clearly articulate their ideal lifestyle as search criteria, such as "I want to telework in a nature-rich environment," and thus cannot find a region that suits them. On the other hand, local governments also face challenges such as "regional charm is not being conveyed," "no budget to build relocation websites," "inability to accurately track the actual number of migrants," and "lack of settlement support and follow-up after relocation consultations." Sumumachi Inc. aims to solve these regional issues in Japan by resolving this information mismatch through its system.
■ Results of the Pilot Project in Yugawara Town: 2.3x Increase in Consultations
The pilot project conducted in collaboration with Yugawara Town, Kanagawa Prefecture, confirmed the following results:
Relocation consultations: Increased by 2.3 times compared to before implementation.
Monthly PVs: Recorded over 1,700.
[Background of the Results: Search-Independent Information Design]
In this pilot project, prior to the full-scale implementation of AI functions, Sumumachi's unique concept and UI/UX were verified, which appropriately connect "individual ideal lifestyles" with "regional charm." The design, which presents regional charm from appropriate angles to potential residents who could not be reached by conventional "conditional searches" based on factors like rent and access, functioned effectively, leading to concrete actions (consultations) by those considering relocation.
■ Overview of "5th Regional Revitalization EXPO" Exhibition and Booth Information
At this exhibition, we will guide you through the concrete vision of local government DX brought by "Sumumachi," using actual screens and panels.
[Main Offerings at the Booth]
Exhibition and detailed explanation of the pilot project (Yugawara Town) results panel.
Hands-on experience with the Sumumachi management system prototype (chat function, relocation consultant management dashboard, etc.).
Individual consultations and business meetings tailored to the challenges of local governments.
[Free Monitor Application]
Recruitment and guidance for a limited-time "Free Monitor Local Government" program.
[Event Outline and Free Visitor Registration]
Dates: May 13 (Wed) - 15 (Fri), 2026, 10:00 - 17:00
Venue: Tokyo Big Sight (West 1-2 Hall)
Exhibition Official Website: Regional Revitalization EXPO
Visitor Registration URL: Please register for free in advance via this link.
*Advance registration is required for admission. Local government officials interested in DX for migration and settlement policies are encouraged to register and visit our booth.
■ Features of "Sumumachi," a Relocation and Settlement Support SaaS
"Sumumachi" is a local government-specific matching support system provided by a company selected for the Kanagawa Prefecture Entrepreneur Support Program.
Site construction with 0 initial cost (CMS):
You can open a special relocation page with 0 initial cost. Furthermore, local governments can update and manage content themselves.
"CRM function" that accompanies from consultation to settlement:
Communication with users can be centrally managed, allowing for appropriate follow-up. CRM (Customer Relationship Management) is a system that centrally manages the attributes of relocation consultants and their communication history. By utilizing the chat function to accompany them from relocation consultation to settlement, the settlement rate is improved.
AI Matching (full implementation planned April 2027): AI extracts the potential needs of those considering relocation through dialogue. Subsequently, it proposes optimal regions and local governments.
■ Comment from Representative Director Ryota Nakano
"When I myself considered relocating, I had a bitter personal experience of being overwhelmed by a vast amount of information and ultimately being unable to make a decision. To solve this problem myself, I launched 'Sumumachi' in November 2025. Sumumachi will definitely solve the dilemma faced by local governments, 'We want to convey our charm, but we can't be found,' by utilizing AI. At the exhibition, we will meet local governments nationwide."