[Ichihara City, Chiba] Taste Comparison of All 45 Varieties, Including the "Phantom Blueberry"! Family-Friendly Campaign Also Held

Sawayaka Blueberry Farm Ichihara (112 Komagome, Ichihara City, Chiba Prefecture), which aims to grow the sweetest and most delicious blueberries in Japan, is holding a blueberry picking experience where visitors can compare all 45 varieties, one of the largest selections in Japan, until late August 2026. This year, to coincide with the opening, they are implementing the popular "Parent-Child Blueberry Researcher Campaign," where families can enjoy discussing the differences in color, size, and other characteristics of each variety.

See details on the website

This is a farm where families can enjoy blueberry picking to their heart's content.

The farm is lined with rare blueberries that are hard to find in supermarkets.

The world's largest variety, "Titan," with its超大粒 (extra-large berries), is sometimes called the "phantom blueberry." Other varieties include the extremely rare red "Pink Lemonade," the very popular "Eureka," and "Liberty," which can sometimes exceed 20 degrees Brix. Visitors can easily pick a wide variety of fruits.

The farm has many large blueberries. The extremely rare "Pink Lemonade" variety surprises visitors with its red color!

During the season, 7 to 10 or more varieties of blueberries are always available. No matter how many times you visit, you can enjoy different flavors.

In 2026, the "Parent-Child Blueberry Researcher Campaign" is being held to coincide with the opening.

A "Taste Comparison Research Sheet" will be distributed at the reception.

Families are encouraged to taste and compare the blueberries while discussing the differences in color and flavor, and fill out the sheet.

When you show the completed sheet at the reception, you will receive a "Researcher Certification Card." This is a perfect plan not only for a family outing but also for children's summer vacation independent research projects.

Representative: Keiji Nemoto

Message from the Representative

Blueberries are not just sweet; their flavor, aroma, and size vary slightly depending on the variety.

When customers visit, you can hear voices from all over the farm saying, "This one is sweet," or "This one is a bit sour."

In previous years, some repeat customers have visited as many as four times during the experience period, fascinated by the differences between varieties. We also see many children happily eating blueberries.

In recent years, as food education (shokuiku) has gained attention, we thought that blueberries could be more than just something to eat. They could be an opportunity for children to become interested in food and create fun family interactions and memories. That's why we decided to hold the Researcher Campaign alongside the opening.

Overview of Blueberry Picking Experience and Campaign

Opening Period Saturday, June 6, 2026 - Late August (final closing date TBD)

Opening Days

Wednesday, Thursday ⇒ 10:00 AM - 5:00 PM

Saturday, Sunday, Holidays ⇒ 9:00 AM - 5:00 PM

Fees General: 2,300 yen Elementary and Junior High School Students: 1,500 yen

Preschool Children: 1,000 yen Children 3 and under: Free *Complimentary cup with ice to cool the blueberries while eating

Campaign Benefits

Image of the Taste Comparison Researcher Certification Card

During the campaign period, visiting customers will receive a "Taste Comparison Research Sheet" and a "Researcher Certification Card."

The memory of comparing rare blueberries with your family will last forever.

Campaign Participation Fee Free *Can be participated in within the regular blueberry picking experience fee

Reservation Method Reservations can be made through the official website of Sawayaka Blueberry Farm Ichihara

Families can talk and compare the blueberries they pick.

Eat, Compare, Write, Talk.

Through this series of experiences, we aim to expand blueberry picking from a "leisure activity to eat your fill" to a "food education experience that families can learn from together."

About the Farm

Providing blueberry picking experience services in Ichihara City, Chiba Prefecture since 2022. Large blueberries are also available for purchase fresh or frozen via mail order.

Sawayaka Blueberry Farm Ichihara is a farm in Chiba Prefecture that cultivates 45 varieties of blueberries, aiming to be the "sweetest and most delicious in Japan," and offers them through blueberry picking and mail order.

You can experience the great nature of Chiba, where the calls of pheasants echo, in a convenient location about one hour by car from central Tokyo.

Throughout the season, all 45 varieties of blueberries are cultivated, allowing visitors to enjoy comparing different varieties depending on the time of their visit. In addition to blueberry picking, they also sell fresh and frozen blueberries by mail order.

The farm aims to provide an experience where visitors can discover that "not all blueberries are the same," and enjoy the differences in flavor between varieties and the deliciousness of fully ripe fruit.

Facility Overview

Facility Name Sawayaka Blueberry Farm Ichihara

Location 112 Komagome, Ichihara City, Chiba Prefecture 290-0559 (Farm Location)

*Approximately 60 minutes from Tokyo/Yokohama via the Aqua Line

Representative Keiji Nemoto

Business Description Blueberry picking, sales of fresh and frozen blueberries, mail order

Phone Number 090-2726-9413

Email mail@sawayaka-buruberi.com

Official Website https://sawayaka-buruberi.com/

For Media Inquiries

Media representatives interested in coverage can arrange for on-site experiences such as families comparing blueberries, the process of filling out research sheets, explanations of blueberry variety differences, and interviews with the representative.

Coverage angles include family outings, food education, independent research projects, and local tourism experiences.