Actress Anne to Appear in New TV Commercial 'Together with the Community' Highlighting Local Engagement for Safety and Security, Airing Nationwide from May 2nd (Saturday)

Aioi Nissay Dowa Insurance Co., Ltd. (President and CEO: Keisuke Niiro) of the MS&AD Insurance Group will begin airing a new TV commercial titled 'Together with the Community' (15-second and 30-second versions), themed on the company's action guideline of 'community-rootedness,' nationwide from Saturday, May 2nd.

In addition to the new TV commercial, a 60-second video and a making-of documentary will be released on the company's official website from Thursday, April 30th. The making-of video offers a close look at the TV commercial's filming location, showcasing the dedication of actress Anne, who plays Maeda-san, an employee who supports the community, and the staff, revealing charms behind the scenes different from the main commercial.

## TV Commercial Overview

Title: 'Together with the Community' (15-second, 30-second versions)
Cast: Anne
Airing Start Date: Saturday, May 2, 2026
Airing Region: Nationwide
Video Release Location: Aioi Nissay Dowa Insurance Official Website (Released April 30th at 11 AM)
https://www.aioinissaydowa.co.jp/corporate/about/cm/chiikitotomoni.html
'Together with the Community' (15-second, 30-second, 60-second versions, making-of video)

## Commercial Story

This commercial portrays the company's goal of 'building safe and secure towns together with the community' through the figure of Maeda-san, a company employee who engages in daily activities while staying close to the community. Actress Anne plays Maeda-san. Her desire to work 'for this town' is expressed through various everyday scenes, such as interacting with and watching over children, and initiatives in collaboration with local governments.
Maeda-san earnestly faces the community and continues to act more than anyone else. The accumulation of each of her actions is depicted in a warm story, showing how it leads to the safety and security of the community.

The commercial also expresses the company's stance of aiming for safe and secure town development without accidents, together with the community and society, such as supporting local governments in solving their challenges with driving data collected by the company's telematics car insurance.

## Anne's Profile

Anne
Born April 14, 1986, from Tokyo.
Debuted in 2001. Since then, she has been active in various fields such as magazines, movies, and dramas. Major appearances include NHK's morning drama series 'Gochisosan,' NTV's 'Hanasaki Mai ga Damatte Inai' series, CX's 'Kyoso no Ban'nin,' movies 'Kingdom: Flame of Destiny,' 'Our Voices,' 'Tonde Saitama ~Biwako Yori Ai wo Komete~,' 'Totto-chan: The Little Girl at the Window' (voice acting), and 'Kakushigoto.'
Appointed as a UN WFP Goodwill Ambassador in 2022, and started living in two locations in Japan and France in the same year. She stars in the Japan x Finland co-produced drama WOWOW 'BLOOD & SWEAT,' airing every Sunday at 22:00, and her books 'Anne no Tokotoko Paris Kozure Tabi' (Poplar Publishing) and 'Anne no Paris Hosoude Hanjoki' (Shinchosha) are currently on sale.

## About "Community-Rooted" Initiatives

The company upholds 'community-rootedness' as an action guideline and promotes various initiatives that contribute to solving the challenges of local communities and local businesses. Through the regional revitalization project, which has been underway since 2016, the company supports regional revitalization by providing over 100 types of support menus useful for solving regional issues in each local government. Specifically, it multi-facetedly addresses regional issues such as holding seminars for local governments and businesses in each region, promoting traffic safety driving, supporting town development for disaster prevention and mitigation, and supporting the elderly. The number of local governments with which the company has concluded comprehensive cooperation agreements nationwide amounts to 587 (as of the end of March 2026).

Details of these community-rooted initiatives can be viewed on the internet site 'Chiiki AD Club.'

The company will create shared value with society and contribute to local communities, guided by the SDGs (Sustainable Development Goals), to realize the desired societal vision of a 'resilient and sustainable society.'

Aioi Nissay Dowa Insurance aims to 'continue supporting the future of customers, communities, and society through CSV × DX.' We will provide new value truly sought by customers, communities, and society through the utilization of cutting-edge and unique technologies, digital data, and collaboration with distinctive partners. In addition, through all domestic and international businesses, we will globally address social and regional challenges together with customers, communities, and society.